MY WORK
Click on a category below to view some of my work. Please note that there are more categories within each section.
Social Media Strategy
Climb Ev'ry Mountain...with some robust strategy and planning 🌲
From planning product launches on social, debuting new social handles, launching a brand on social, or determining how to increase engagement - I've spent my fair share of time coming up with some savvy social strategies. See some examples of said strategies (and fewer alliterations, I promise) below. ⬇️
Content Creation
Don't Go Chasing....a social manager who can't create content 🚫
When it comes to social media, there'd be practically nothing without the content itself. That's why it's crucial to have a versatile social manager who can hop in and create that content herself - check out why I'm that social manager and view my work. 👇
Influencers, Affiliates, and Partnerships
Leaf the partnership planning to me. 🍃
Over the years, I have worked with influencers who range followings from 35 followers to 350M+ followers. I've also spearheaded affiliate programs, formed new partnerships and honed established ones, and managed social contests and giveaways. Click below to see some of my favorite partnerships from over the years. 👯
Editorial Content
Clean, concise, on-brand copy. 🌳
If we're talking writing, I've got experience producing content that's long-form, short-form, and everything in between. Whether it's writing social posts, drafting weekly newsletters, curating blog posts, or putting together strategy plans, I can bring a brand to life, educate and engage readers, and keep them wanting more. See some of these examples below. ✍️
Graphic Design for Social
Visually appealing. 📸
Being an indecisive college student ended up working in my favor - switching my major from screenwriting to photography to television-radio to communication management & design gave me first-hand experience in all sorts of content creation - which I have continued to hone over the years throughout my professional career. Catch me on brand photoshoots, creating TikTok videos (including the planning, scriptwriting, video shooting, editing), or designing fun graphics on Canva and Adobe. Check out some of my design examples ↓
Measuring Success on Social
How is your content *stacking* up? 🪵
Is your content reaching your goal? How can you make it better for the next campaign? What metrics should you even be measuring? I have experience with all sorts of social reporting, including explaining metrics, evaluating statistics to make recommendations on future campaigns and more. See some examples of these below. ⤵
Paid Social
Reach your audience with some rockstar ads. 🪨
If you're looking to reach a specific target audience, increase your brand visibility, promote a specific event or product, consider testing out some paid social ads. Learn about some of the campaigns I've run in the past. ⇓